RAISING THE BAR AND NEVER RESTING

Bars and Restaurant Marketing Consultant

Well, hey there. Welcome to Firecracker Marketing, where passion and expertise converge to drive excellence in a digital marketing agency for travel. (That’s our tagline and we’re sticking to it.) Our dynamic team of digital marketing professionals is dedicated to helping your travel business – whether it’s a hotel, experience or visitor’s bureau – thrive in the ever-evolving digital landscape.

Marketing Your Bar or Restaurant?

Listen, we get it. You’ve been approached by every single freelancer and agency our there to help “market” your sick new cocktail bar. What makes Firecracker any different?

The difference is, we’ve worked behind that bar.

Not only is our team full of creatives and marketing professionals, but we’re a team of hospitality folks from the bottom up. From being a hostess at a chain restaurant (at the questionable age of 15), to serving bachelorette parties at a California winery, to working our way up to a CMO position at one of the largest independent restaurant groups in the Southeastern US, we’ve been there, done that, and we’re more understanding of your business needs because of it.

At Firecracker Marketing, we are passionate about helping bars and restaurants reach their full potential and thrive in the ever-evolving hospitality business. Founded by two women who have been affectionately known as "firecrackers" throughout their lives, our approach to bar and restaurant marketing is honest, strategic, thoughtful, AND truly understanding of your bottom line.

Let Us Help

Our Bars and Restaurant Marketing Services consultantMarketing Services

At Firecracker Marketing, we offer a diverse array of marketing services to elevate your brand presence, engage your audience, and drive measurable results. Here's how we can help:

Strategic Marketing Solutions: Our marketing solutions are the backbone of every successful campaign. As your bar and restaurant marketing consultants, we conduct extensive market research to identify industry trends and growth opportunities. We ensure our research aligns with your brand objectives, allowing us to approach your marketing both qualitatively and quantitatively.
Social Media Management: We handle your social media presence with finesse, curating content and engaging with your audience to create a loyal online community. From crafting compelling posts to managing online interactions, we keep your brand at the forefront of social conversations. We’ll also be the first people to tell you that your 15-person underground cocktail bar maybe doesn’t need to invest in a TikTok account.
Digital Advertising: With our expertise in digital advertising, for bar and restaurant marketing. we create captivating ad campaigns that reach your target customers across various online platforms. From eye-catching social media ads to above-the-fold Google search results, we ensure your brand shines brightly amidst the digital landscape.
Content Creation and Influencer Marketing: Our wide network of talented content creators develop valuable and shareable content that captivates your audience and showcases your brand's expertise. We also expand your message using vetted, mindful influencers that can create a long-lasting impact on your target audiences, tapping into their followers to drive brand awareness, reservations and visits.
Brand Identity and Positioning: Your brand is your unique identity in the market. We work closely with you to develop a strong brand identity and positioning that sets you apart from competitors and resonates with your target audience.
Reputation Management and Community Management: We protect and enhance your brand's reputation with diligent and consistent community management on your social media channels. By monitoring online reviews and addressing customer feedback, we ensure your brand maintains a positive image in the digital world, while also growing your social audience to ensure you’re reaching the maximum number of people in your target audience.

Why Choose Us?

We’re a dedicated team of marketing experts with extensive experience in the bar and restaurant marketing industry.

We provide tailored marketing strategies to suit your specific business goals and budget.
We have a proven track record of successful marketing campaigns for various bars and restaurants.
We provide transparent reporting and regular performance analysis to measure the effectiveness of our efforts. (After all, your success is our success!)
We nimbly adapt to the latest marketing trends and technologies to stay ahead of the competition.