FIRECRACKER MARKETING IS AN AWARD-WINNING SOCIAL MEDIA AND DIGITAL MARKETING CONSULTANCY, CREATED BY TWO WOMEN WHO HAVE BEEN TOLD THEIR WHOLE LIVES THAT THEY ARE “FIRECRACKERS.”

With 30+ combined years of both in-house and agency marketing experience, these two Firecrackers decided to branch out on their own.

(POP THE BUBBLY)

They founded a digital communications firm that was designed to be a modern iteration of the traditional agency model in which they were brought up. Together, they created a consultancy that offered the structure and strategic skill of larger, established agencies, but with the flexibility, creativity, passion and retention that they felt were missing from established agency culture. Firecracker aims to operate without the traditional industry expectations that lead to burnout and consistent turnover, assembling a team of experts to bring the brands we believe into life with authentic storytelling, strategic marketing and engaging activations.

We’re a group of hard-working professionals and experts in our field who are passionate about what we do and the clients we work with.

If you want to work with a dynamic, fiery team who will go above and beyond for your brand, drop us a line at info@firecrackermktg.com

 

Meet the leadership team

Sarah Archer

Founder & CEO

Specializing in comprehensive digital campaigns with thoughtful, compelling storytelling, Sarah has over 15 years of experience in the hospitality, travel, F&B and lifestyle sectors, working in multiple markets across the US with a diverse list of clients. Sarah has spent the majority of her career in Los Angeles, where she handled public relations, digital marketing and social media for award-winning restaurant groups and hotels such as Death & Co, Serafina, Dunkin’, Kimpton, Hyatt and Accor. She has also spent time working in-house for one of the largest independent restaurant groups in the Southeast. Not only limiting herself to the world of hospitality, Sarah has also worked with a variety of retail and lifestyle brands, including Mountain Valley Water, Le Creuset, New Balance and ALO Yoga. 

Sarah currently resides in Nashville, Tennessee, with frequent visits to her other “home bases” of Los Angeles, New Orleans, and Florence, Italy. In her spare time, she can be found exploring the world with her dogs Dodger & Scully, learning Italian, or cheering on the Los Angeles Dodgers. 

Hannah Best

Founder & President

Hannah Best is a seasoned communications professional with an extensive background in food/beverage, luxury and travel marketing. A former PR professional, she brings her love of brand storytelling to the little Instagram squares. Hannah has worked for a variety of beloved luxury brands including Waldorf Astoria properties, Alila Hotels, Robert Mondavi Winery and multiple Michelin-Star restaurants across the country. It’s not always luxury; Hannah has also worked for brands including Dunkin’ Donuts, Bruxie Fried Chicken and was a former content writer for Betches.

She loves a properly executed influencer campaign (with a true ROI!), Tiktok trends, and creative, witty copywriting. When she’s not trying to come up with engaging content for the Firecracker social media page—shameless plug to follow us!—she is hanging out with her dog, Benji, (and her husband too, I guess?), reading and drinking wine around NorCal.

Tricia Higbee

Director & Partner

Tricia is a seasoned marketing professional with over seven years of experience working in-house for some of Nashville's biggest bars, restaurants and music venues. After many years (and a few late nights) working under the bright lights on Broadway, Trish was eager and excited to join the Firecracker Team and delve deeper into representing brands in the digital space. Trish has a passion for brands with a thoughtful backstory and strives to translate those stories to followers through a screen in a meaningful way. A connector of people and passions, Tricia enjoys fostering strategic relationships that lift everyone up through the process.

Tricia’s past & current clients include everything from start-up spirit brands, multi-facetted hospitality groups and world-famous bars & restaurants such as Please Don't Tell, Marc Forgione Restaurants, Apres Cru Hospitality, Mountain Valley Spring Water, Rye & Sons Whiskey and the list goes on. When she's not dreaming up clever captions or activations for clients, you can find Trish drinking a beer on a patio with her pups or bobbing her head (a bit too intensely for someone of her age) at her boyfriend's rock shows. .

Meet the team

The Firecracker team is comprised of dreamers, doers, creatives and strategists. Our 15 social media and digital experts expand across the US and have a diverse variety of skillsets and client backgrounds. From leading the marketing of an award-winning restaurant group to waking up at 4am for a wine influencer event to growing the most followed bar on Instagram, we’ve done it all. We promise.

We don’t call each other a “work-family” (because that’s weird), but we are a team, and a damn good one. We work diligently, authentically and honestly for our clients, and while we love what we do, we know that work is not the only thing that defines us. We’re a team that pushes each other to be our best selves, in and outside of the workplace.

Wanna add a little spark to your team?

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