HOSPITALITY ISN’T ABOUT BEING NICE; IT’S ABOUT BEING WELCOMING.

Boutique Business Package

Let’s be honest: as a small business owner, managing social media can come with some challenges. Keeping up the accounts yourself is time consuming; you have other things to do (like, run the business), so it easily falls to the backburner. With tight margins and staff to pay, a dedicated social media manager or high-priced agency isn’t the answer. And forget about adding it to your Marketing Director’s duties; they’re tapped and need to be focused on other things.

We hear you. We understand. And we want to help.

A Social Scope
for Your Needs

Now, more than ever, a social media strategy is essential for businesses big and small. Whether you’re an independent hotel in an up-and-coming city or a corner coffee shop in NYC, the reality is that when it comes to communicating with your current and potential customers, your social media accounts are crucial.

We’ve consulted with clients, industry friends and longtime independent business owners on what they really need from a social media company. It’s not always all the bells and whistles. It’s keeping the accounts populated, engaging and maintained. It’s having someone they trust to take this important task off their plate at a reasonable rate. It’s what we’re offering in our new Boutique Social Media Scope.

The Details

travel marketing agency

Let’s get to the good stuff: the package. The below package is offered to small and boutique business clients only for $1,500/month.

Account Management

  • Onboarding meeting or call to outline priorities and key initiatives

  • Liaising with client team as needed to ensure appropriate communication, alignment and cross promotion

  • Monthly calls with key stakeholders

  • Quarterly reporting

Social Media Management

  • Channel/platform strategy, maintenance and updates for Instagram and Facebook

  • Creation of social media strategy plan

  • Creation of monthly content calendars, inclusive of photos, captions and hashtags

    • Calendars to include 2-3 posts and 1-2 original Story series per week. Similar content to be posted to both platforms as appropriate.

  • Community management 3x per week

Last week the Firecracker team took to New Jersey for our onsite planning meeting with our client @asburyoceanclubhotel. Clearly no fun was had. ⁠ ⁠ Through the craziness of the end of the year, there's always that fun part of putting together plans
'tis the damn (budgeting) season. ⁠ ⁠ Are you looking to shake up your digital marketing in 2025? Looking for an explosive agency? (haha, get it? Firecracker? Explosive? Look at this high quality work that could be yours!!!!!)⁠ ⁠ Well, you've come to
All jokes aside, our team is taking the time today to make sure our voices are heard and our ballots are cast. ⁠ ⁠ As a women-owned and operated business, we've always stood strong in our beliefs and in our outspoken fight for women's rights in our c
From @nytimes to @stoolpresidente to God herself, we've BEEN knowing that our longtime client and friend, @seppepizzabar, is one of the best slices in all of NY! 🍕⁠ ⁠ Next time you're in Staten Island (it's on the come up, quote us!) make sure to st
It's a big day here at Firecracker, because it's LACY'S 2-YEAR ANNI! ⁠ ⁠ We've been so lucky to have Lacy on our team, starting as a Social Media Manager and working her way to our Account Manager! She's an integral member of our squad, who brings he
IT'S A FIRECRACKER WEDDING DAY! ⁠ ⁠ Please give our amazing Social Media Manager, @bayli.lewis, a big congrats on tying the knot this weekend with her fiancé, Ethan! We're so happy for you both and wish you all the martial bliss (and we'll als
One of our favorite meal combos to date and a fun one to promote is the Bubble and Buns meal at @marellesantamonica, because who doesn't want a juicy burger with a custom @veuveclicquot package? This is, in fact, what our dreams are made of. ⁠ ⁠ If y
A few weeks back, our client @swimclubaustin hosted the pre-game of the year in ATX with the @unwell and Daddy Gang community before the live @callherdaddy show with @alexandracooper! ⁠ ⁠ We were thrilled to be a part of the social support for this p
We're OOO because it's Indigenous Peoples' Day and that’s a real holiday worth celebrating, ya feel? See you tomorrow.
All week our team has been monitoring the situation in Florida that has been affecting our clients, team members, our team's families and millions of displaced citizens. We're so saddened by the devastation across the South, both from Milton and Hele

YOU KNOW WHAT TO DO

Say hello.